Service or software
Done-for-you vs. a local SEO platform: which do you actually need?
Quick answer
A platform like BrightLocal or Whitespark is software you subscribe to and operate yourself. You still do the posting, review chasing, and cleanup. A done-for-you service does the work and hands back a finished profile. Choose a platform if you want control and have time; choose done-for-you if you just want the outcome.
Choose a platform if
You want reporting software, have time to learn it, and want your team to execute the tasks.
Choose done-for-you if
You want the Google Business Profile cleaned up for $399, documented, and handed back.
Choose upkeep if
You want posts, photos, review prompts, and Q&A monitoring kept current after the one-time cleanup.
Questions before you choose
- Do I need a platform subscription to improve my Google ranking?
- No. A platform subscription is one way to manage local SEO work yourself, but it is not required. A one-time done-for-you cleanup can improve the parts of your Google Business Profile you control without adding another dashboard.
- Is ProfileBoost a software platform?
- No. ProfileBoost is a done-for-you service. You send a manager invite, we optimize the profile, and you receive a written summary of every change.
- Can I stop after the one-time cleanup?
- Yes. The one-time package is built to stand on its own. Monthly upkeep is optional if you want ProfileBoost to keep posts, photos, review prompts, and Q&A monitoring current after setup.
Want the profile handled for you?
Start with the one-time cleanup, or run the free audit first if you want to see the gaps before buying.
ProfileBoost optimizes your profile against Google's published best practices. Search ranking is determined by Google's algorithm and depends on many factors; we cannot and do not guarantee any specific ranking position.