Citation cleanup

Local citation cleanup, included in your $399 - not a paid add-on.

Citation cleanup means making your business name, address, and phone read identically everywhere Google looks: your profile, your website, and the directories that feed local search. When one directory says Ave, another says Avenue, and a third has an old suite number, the listing can look less trustworthy. Most tools and agencies sell this as a separate line item. With ProfileBoost the NAP audit and correction is one of the 11 signals we work through, built into the flat $399, with every fix noted in your written summary.

They charge extra for this. We don't.

Whitespark sells citation and listing cleanup as a separate Listings Service on top of its software subscription. The HOTH sells Citation Cleanup as a standalone local-SEO line item. With ProfileBoost, the NAP and citation cleanup is one of the 11 signals we finish inside the flat $399, nothing billed on top and nothing to stay subscribed to.

See the one-time cleanup

How inconsistent NAP becomes one trusted record

Oak Street Plumbing, 14 Oak Ave, Suite 2, 555-0140
Oak Street Services, 14 Oak Avenue, 555-0141
Oak St Plumbing, 14 Oak Avenue, Old Suite 4, 555-0140
Aligned citation

Oak Street Plumbing, 14 Oak Avenue, Suite 2, 555-0140.

Inconsistent NAP lowers Google's trust. We align it everywhere.

Audit

We compare the profile, website, and major directory footprint for mismatched details.

Correct

We align the fields that can be fixed inside the engagement scope and flag anything owner-controlled.

Document

Your written summary notes what changed so citation cleanup is visible, not hidden.

One flat price vs. piecing it together

Citation / NAP cleanup
ProfileBoostβœ“ Included, $399 / $0 extra
DIY softwareWhitespark Listings Service is separate
A-la-carte agencyThe HOTH Citation Cleanup is standalone
All 11 ranking signals
ProfileBoostβœ“ Included
DIY softwareOn you to complete
A-la-carte agencyOften split across add-ons
5-business-day turnaround
ProfileBoostβœ“ Included
DIY softwareDepends on your time
A-la-carte agencyDepends on scope
Written summary of every change
ProfileBoostβœ“ Included
DIY softwareOn you to document
A-la-carte agencyVaries by provider
No subscription required
ProfileBoostβœ“ Included
DIY softwareUsually subscription-led
A-la-carte agencyOften ongoing
Revocable manager-invite access
ProfileBoostβœ“ Included
DIY softwareYou manage access
A-la-carte agencyVaries by workflow

Frequently asked questions

What is local citation cleanup?
Local citation cleanup means making your business name, address, and phone read consistently across your Google profile, website, and important directories.
Is citation cleanup included with ProfileBoost?
Yes. The NAP audit and correction is one of the 11 signals ProfileBoost works through in the flat $399 one-time optimization.
Does citation cleanup guarantee map-pack rankings?
No. Citation cleanup removes one source of confusion, but Google rankings still depend on relevance, distance, prominence, competitors, and search context.

ProfileBoost optimizes your profile against Google's published best practices. Search ranking is determined by Google's algorithm and depends on many factors; we cannot and do not guarantee any specific ranking position.