Guides
Google Business Profile & local search, explained
Straight answers to the questions local business owners actually ask โ what a profile is, how local ranking works, how to earn reviews, and where it all fits.
What is a Google Business Profile?
A Google Business Profile (formerly Google My Business) is the free listing that represents a local business on Google Search and Google Maps.
Read the answer โHow does Google Business Profile ranking work?
Google ranks local businesses on three broad factors it publishes openly: relevance (how well your profile matches what someone searched for), distance (how close you are to the searcher), and prominence (how well-known and active your business is, including review count and quality).
Read the answer โHow do you get more Google reviews?
The reliable way to get more Google reviews is to ask every satisfied customer, right after a good experience, with a direct link to your review form โ and then reply to the reviews you receive.
Read the answer โWhat is local SEO?
Local SEO is the practice of helping a business show up for nearby, intent-driven searches โ the "near me" and "in [town]" queries that lead to a call, a visit or a booking.
Read the answer โ
See how your own profile scores
A free, guided audit against the 11 signals Google ranks.
Run your free auditProfileBoost optimizes your profile against Google's published best practices. Search ranking is determined by Google's algorithm and depends on many factors; we cannot and do not guarantee any specific ranking position.