How do I add services and products to my Google Business Profile?

Quick answer

To add services and products to your Google Business Profile, open the profile editor, add each real service or product under the matching category, write a plain description, add a price only when it is accurate, and use real photos where products are shown. The goal is to make what you sell clear to customers and easy for Google to match to local searches.

Use real customer language

Name services the way customers search for them. A contractor might separate emergency repair, installation, maintenance, and inspection. A restaurant might separate menu categories, catering, delivery, and private events.

Keep it maintained

Old products, outdated prices, and thin descriptions make the profile look neglected. Review services and products whenever your offer changes.

Checklist

  1. 1

    Open the profile editor

    Use the Services or Products area inside your Google Business Profile.

  2. 2

    Add only real offers

    Do not stuff services you do not provide just to catch searches.

  3. 3

    Write short descriptions

    Explain what is included, who it is for, and any important local detail.

  4. 4

    Attach real photos when useful

    Photos help customers understand products and finished work.

  5. 5

    Review regularly

    Update the list as services, menus, seasons, or inventory change.

Frequently asked questions

Do services and products help local ranking?
They help Google and customers understand what you offer. They are one part of a complete profile, not a ranking guarantee.
Should every service have a price?
Only when the price is accurate and useful. If pricing varies, a clear description is better than a misleading fixed price.

Related reading

  • Full services guide

    Read the more detailed version with Services, Products, descriptions, photos, and AI-answer context.

  • Start your audit

    See which profile fields need attention.

Want this done for you?

Run a free audit against the 11 signals Google ranks, then let ProfileBoost optimize them for you.

Free auditOur services
ProfileBoost for your industry: Restaurants & Cafes · Contractors & Trades · Home Services

ProfileBoost optimizes your profile against Google's published best practices. Search ranking is determined by Google's algorithm and depends on many factors; we cannot and do not guarantee any specific ranking position.

More guides