How do I set up Google Business Profile posts and keep them fresh?
To set up Google Business Profile posts, open your profile (Google Search or Maps → Edit profile / Add update), choose a post type — Update, Offer, or Event — add a photo, a short message, and a call-to-action button, then publish. Keeping them fresh means posting on a regular cadence (weekly if you can), because most post types expire after about a week and an active posting history signals to Google that your business is current.
Creating a post
From your profile, choose Add update (or Posts), then pick the type: an Update for general news, an Offer for a time-bound deal, or an Event with start/end dates. Add a clear photo, a concise message, and a call-to-action button (Book, Call, Order, Learn more) that links where customers should go.
Keeping posts fresh
Most posts stay prominent for roughly seven days, so a weekly cadence keeps your profile looking active. Plan a simple rotation — a seasonal offer, a recent photo, an FAQ answer, an event — so you always have something to publish without scrambling.
What to post
Announce new services or products, seasonal specials, awards and milestones, time-sensitive offers, and events. Posts with a genuine photo and a single clear call-to-action perform best. Avoid keyword-stuffed text; write the way you'd talk to a customer.
Frequently asked questions
- How often should I post to my Google Business Profile?
- Aim for at least once a week. Most post types expire after about seven days, so a weekly cadence keeps your profile visibly active — a signal Google rewards in local ranking.
- Do Google Business Profile posts expire?
- Most do. Update and Offer posts typically stop showing prominently after about a week (Offers can carry an end date), while Events show until the event date passes. That's why a steady cadence matters more than any single post.
- What should each post include?
- A genuine photo, a short and natural message, and one clear call-to-action button (Book, Call, Order or Learn more) linking to the right place. One focused call to action outperforms a cluttered post.
- Do posts actually help my ranking?
- Posting regularly signals an active, current business, which supports the prominence signal Google uses for local ranking. It also gives customers fresh reasons to choose you. ProfileBoost's maintenance plan handles monthly posts for you.
Want this done for you?
Run a free audit against the 11 signals Google ranks, then let ProfileBoost optimize them for you.
ProfileBoost optimizes your profile against Google's published best practices. Search ranking is determined by Google's algorithm and depends on many factors; we cannot and do not guarantee any specific ranking position.
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