How do I add services and products to my Google Business Profile?

Last updated July 2026

Quick answer

To add services and products to your Google Business Profile, sign in as an owner or manager, open the profile editor, and use the Services and Products sections to add each real offer with a name, description, and optional price. Use Google's suggested services when they fit, add custom services when they do not, and add products with a photo, category, description, and optional price.

  1. 1Open the profile editor: Search your business name while logged in, or go to business.google.com as an owner or manager.
  2. 2Add services: Use Google's suggested services where they match, then add custom services for real offers that are missing.
  3. 3Add products: Create a product entry with a name, category, photo, description, and optional accurate price.
  4. 4Write clear descriptions: Say what each service or product includes in plain customer language.
  5. 5Keep the list current: Remove stale offers and update services, products, prices, and availability when they change.

Adding services

Open the Services or Edit services area in your profile. Google usually suggests services tied to your business category, so choose the ones that match what you do, then use Add custom service for real services that are not listed. Give each service a specific name and a short description that says what it includes. If the Services section is missing, your primary category may be too broad or unsupported; a more specific primary category or relevant secondary category often makes it appear.

Adding products

Open the Products or Edit products area, then add each item with a name, category, description, photo, and optional price. Products show as a browsable catalog on the profile, which is useful for retail, food, packages, and physical goods customers compare before they call or visit.

Why this matters beyond appearance

Services and products are part of the profile facts Google, customers, and AI search tools can read. Specific categories, services, products, hours, photos, reviews, and descriptions make the business easier to understand when someone asks ChatGPT or Google's AI answers for a local business nearby. Thin or stale fields give those systems less to trust.

Where ProfileBoost fits

Services and products are two of the 11 signals ProfileBoost works through in the fixed $399 done-for-you optimization. We complete the profile fields, use one manager invite instead of a password, finish within 5 business days, and send a written summary of every change. You can also use this guide to do the work yourself.

Frequently asked questions

Why don't I see a Services or Products section on my Google Business Profile?
The Services and Products sections only appear for business categories that support them. If yours is missing, your primary category may be too broad or unsupported. Setting a more specific primary category, or adding relevant secondary categories, often makes the section appear. Complete, specific categories are one of the 11 signals ProfileBoost fixes during optimization.
Should I add descriptions to my services and products?
Yes. Add a clear, specific description to each service and product that says exactly what it includes. Descriptions help customers understand your offering and give AI tools like ChatGPT and Google's AI answers the detail they read when recommending a business. ProfileBoost lists your services and products with descriptions as part of its done-for-you optimization.
What's the difference between services and products on a Google Business Profile?
Services describe work you perform, such as repairs, consulting, or cleaning, and are added under the Services section, often from Google's category suggestions plus custom entries. Products are physical items shown as a browsable catalog with photos, prices, and descriptions. A business can use whichever fits, and some categories support both.
Can ProfileBoost add my services and products for me?
Yes. Services and products are two of the 11 ranking signals ProfileBoost optimizes in its done-for-you package for a fixed $399, completed in 5 business days. You send one manager invite, and you receive a written summary of every change made. There's no subscription, retainer, or password required; the manager invite can be revoked any time.
Does adding services and products help my profile show up in AI answers?
A complete, accurate profile, including specific categories, services, and products, is exactly what AI search tools like ChatGPT and Google's AI answers read when a customer asks for a business near them. Thin or inconsistent profiles get skipped. ProfileBoost optimizes these same signals so your profile feeds those answers.

Related reading

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ProfileBoost optimizes your profile against Google's published best practices. Search ranking is determined by Google's algorithm and depends on many factors; we cannot and do not guarantee any specific ranking position.

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